CRM Data Cleaning
Your CRM has more duplicates than you think
We deduplicate, standardise, validate and enrich your CRM until it’s something your sales team will actually use. Delivered with an accuracy report and a field-mapping guide.
You probably need this if…
- Your bounce rate has crept above 3% and nobody knows exactly why
- The same company appears three times under slightly different names
- Your sales team keeps a private spreadsheet because they don’t trust the CRM
- You’re about to migrate platforms and don’t want to carry the mess across
- Marketing and sales quote different numbers in the same meeting
| Company | Contact | Phone | Status | |
|---|---|---|---|---|
| acme corp | john smith | j.smith@acme | 555-0142 | — |
| ACME Corporation | John Smith | jsmith@acme.com | (555) 014-2 | dup? |
| Acme Corp. | J. Smith | john@acmecorp.co | +1 555 0142 | bounced |
| Company | Contact | Title | Email (verified) | Phone (E.164) | Source |
|---|---|---|---|---|---|
| Acme Corporation | John Smith | VP Sales | jsmith@acme.com ✓ | +15550142 | ZeroBounce 98.7% |
What you get
Everything included, every time
Deliverables
- Duplicate detection and merge — fuzzy matching, not just exact
- Field standardisation across every column
- Email validation through ZeroBounce
- Phone normalisation to E.164 international format
- Missing-field enrichment (titles, company data)
- Lead status and source tagging for segmentation
- Direct re-import into your CRM
- Accuracy report showing exactly what changed
- Field-mapping guide for your team
- 30 days of post-delivery support
The four-layer hygiene method
- Syntax & DNS validation — malformed addresses and dead mail servers, caught before they cost you anything.
- SMTP handshake — real-time mailbox verification without sending a single email. No risk to your sender reputation during the audit.
- Heuristic decay analysis — job and company changes estimated at 98%+ accuracy.
- CRM-readiness formatting — every surviving record standardised to your destination platform’s structure.
Proof
We’ve done this before
Pricing
Fixed scope. Fixed price.
No hourly billing, no scope creep. If the work grows, we quote again before we start.
Essential Cleanup
Small lists that have drifted out of shape.
- Up to 2,000 rows
- Dedupe, standardise, validate
- ZeroBounce email verification
- Excel / CSV / Sheets delivery
- 2–3 day turnaround
- 2 revisions
Professional
The tier most growing teams need.
- Up to 6,000 rows
- Everything in Essential
- Missing-field enrichment
- Lead status & source tagging
- Direct CRM re-import
- 4–5 day turnaround
- Unlimited revisions
Enterprise
Large databases and multi-source consolidation.
- Unlimited rows
- Everything in Professional
- Multi-source consolidation
- Migration included if needed
- NDA + SLA agreement
- Named account contact
- Priority turnaround
Larger volumes are negotiable — message us for a custom quote.
Questions
About this service
How do you detect duplicates that aren’t exact matches?
We use fuzzy matching across company name, domain, and contact name rather than relying on exact string equality. “Acme Corp”, “ACME Corporation” and “Acme Corp.” all resolve to one record, with the most complete version retained and the others merged rather than deleted.
Will you delete records without asking?
No. Nothing is deleted outright. Duplicates are merged and invalid records are flagged in a separate tab of the accuracy report so you can review before anything is removed from your live CRM.
Can you work directly inside our CRM?
Yes, with a user account at the appropriate permission level, or we can work from an export and hand back an import-ready file with a field-mapping guide. Most clients prefer the export route for a first project.
What is the accuracy report?
A summary of exactly what changed: duplicates merged, invalid addresses removed, fields standardised, records enriched, and the verification confidence score for every email. It means you can audit our work rather than take it on trust.
What if an email you verified still bounces?
Report it within 5 days and we replace it free. That is the Bounce-Back Guarantee, and it applies to every tier.
Often booked together
Get a fixed-price quote within one business hour
Send your file or just describe the problem. We’ll tell you exactly what it would take to fix — no obligation.
Last reviewed · We review every page quarterly for accuracy.